Some of the best advertising doesn’t have any copy at all. Take this recent print campaign for Alka Seltzer created by Paris-based agency CLM BBDO. The premise is simple. Somebody is forced to eat something they shouldn’t in order to avoid big painful trouble. I think they’re brilliant in their simplicity. Great illustrations and hilarious situations. Hopefully they don’t need any more explanation than that. (You may need to click on each to see it larger and get all the detail.)
