Aaron Johnston

This spot is a few months old, but I only just discovered it. It’s another product of the YouTube school of advertising: create a spot that looks like a home video. I think it’s a strong idea, though. And the animation is spot on. Very funny. Enjoy.

Here’s a new campaign I’ve done for a local nonprofit that holds an annual event honoring Martin Luther King and his “I Have a Dream Speech.” You can learn more about them at mlkdreamweekend.com.

I see it’s been almost a month since my last post. Shameful. What’s wrong with me? Anyway, a lot has happened in the past few weeks. For starters, here are the five books I’ve read or listened to on audiobooks. All simply mah–velous.

Peter and the Secret of Rundoon. The third and currently last book in the Peter and the Starcatchers series. I love these books. Dave Barry and Ridley Pearson have exactly the right mix of humor, humanity and classic fast-paced adventure. I’d read a hundred of these if there were that many.

Ender in Exile by Orson Scott Card. As I’ve mentioned in a previous post, Ender’s Game may be my favorite novel ever. So when this book was released — a direct sequel to Ender’s Game, unlike Speaker for the Dead, which is also a sequel but occurs much later in the life of the main character — I was ecstatic. It’s wonderful. Card captures better than any other living author of whom I am aware what it means to belong to a family or how it feels to be utterly alone without one. Also, if you’ve ever wondered what soldiers returning from war feel like, read this book. Amazing. I pray Card plans to write a direct sequel to this one.

The Hound of the Baskervilles. I had never read any Sherlock Holmes adventures before, but now I’m hooked. I can see how Holmes has greatly influenced modern mystery writers as well as Scooby Doo, although the bad guy at the end of this short novel does not say, “And I would have gotten away with it too if not for you pesky kids!”

The Hard Way ( a Jack Reacher novel). A few months ago someone posted on my blog and encouraged me to read Lee Child’s Jack Reacher’s novels. Bless you bless you whoever you are. Reacher is the tough guy I’ve always wanted to be. Hard Way has a simple premise, but in Jack Reacher’s world nothing is never as easy as it might first appear. My only complaint about the audiobook was the reader, who adopted a strained voice for one character that was impossible to understand. Fortunately the character doesn’t have too many scenes, but whenever he did I wanted to reach through my iPod and shake the reader senseless. Hey, pal. You’re a reader. If I can’t understand you, you’re not reading; you’re making noise.

Nevertheless, The Hard Way is a Jack Reacher winner. I don’t expect to tire of this guy any time soon.

Echo Park. This is my first Michael Connelly book. After listening to the audiobook of this one, I encouraged Lauren to check him out. She’s since read four of his novels and enjoyed them all. Connelly’s reoccuring character Harry Bosch is an older, wiser LA detective who strives to be a “true detective,” one who is meticulously thorough and shows true compassion to the victims of the crimes he investigates. This near obsessive behavior however can drive Bosch to bend the rules of police procedure a bit in ways that aren’t always ethical. It’s a great character. And I’m looking forward to reading more of Bosch’s adventures.

Erwin-Penland, the agency I work for, just created a fun print campaign for local minor league baseball team The Greenville Drive. The ads invite folks to give season tickets this Christmas and do so with a nod to everyone’s favorite holiday flick, A Christmas Story. Jason Smith is the art director. Lon Murdock is the photographer. The last one is my favorite.

Here’s a new commercial from ad agency 180Amsterdam featuring soccer great Steven Gerrard trying to hit a clay pigeon with a soccer ball. There’s lot of debate online on whether or not this is real, which is precisely what the agency was hoping for, I’m sure. Advertising that gets noticed is great. Advertising that gets watched again and again and then discussed and argued about is flat out brilliant. In other words, in advertising terms, whether this is real or not is totally irrelevant.

As for me, I’ve watched it about 17 times and I’m pretty sure my opinion is right. But rather than influence you, I merely invite you to experience it yourself.

I love Robert Crais, especially his Elvis Cole and Joe Pike novels. The two make a lovely testosterone-filled pair. There’s always lots of busted heads and snarky commentary to go around when Elvis and Pike are on the job. But Hostage is one of Crais’s standalone novels. A few years ago it was made into a movie with Bruce Willis, but I recently saw the trailer, and I don’t think it’s anything I’ll want to see any time soon. It looked rather silly. But “silly,” dear reader, the novel is not.

Hostage tells the story of Jeff Talley, a former LA SWAT hostage negotiator who left the job after a hostage situation went bad and Talley became consumed with guilt. Now he’s the chief of police in the sleepy California town of Bristo Camino where the only legal infractions are the occasional speeding ticket.

All that changes when three criminals on the run are forced to stop in Bristo Camino to steal a car. As you might suspect, a hostage situation ensues, but it’s far more complicated than you might think. I’d rather not give anything away here, but suffice it to say that Crais is a master of the slow boil. Just when you think the situation couldn’t get any more dire or more complicated, Crais throws another wrench into the gears. This isn’t a simple hostage story. This is a story about the lengths one man will go to save the people he loves. It’s lots of fun, and although it’s loaded with more gore and language than you typically get from Crais, it’s still a wonderful ride.